Bentley has expanded its customization options to include a range of premium accessories designed specifically for pet owners, allowing drivers to transport their dogs in style and comfort within their Bentayga SUVs. The British automaker now provides a suite of bespoke additions, from quilted cargo liners to protective seat covers, priced from $900 to $1,200 per item.
Protecting Your Investment (and Your Pet)
The new offerings are centered around maintaining the luxury interior of a Bentley while accommodating four-legged passengers. Key features include:
- Waterproof Cargo Liner ($1200): A quilted, padded liner that fits the Bentayga’s cargo area, complete with a fold-out bumper protector to prevent scratches and keep luggage dry.
- Bespoke Dog Guard ($950): A partition that blocks access to the back seats, preventing muddy paws from reaching the leather headrests.
- Adjustable Luggage Divider ($900): A movable partition that creates a dedicated space for pets alongside groceries or other items, with three fixed positions.
- Rear Seat Protective Covers ($900 – $1800): Tailor-made covers designed to fit specific Bentayga seat configurations. Options range from basic seat protection to full coverage, including extensions for the front seats and door cards to prevent scratches and drool.
Why This Matters: The Luxury Pet Market
Bentley’s move highlights a growing trend among high-end automotive brands to cater to niche lifestyle segments. The luxury pet market has exploded in recent years, with owners increasingly willing to spend substantial amounts on premium products for their animals. While Subaru has long been known for pet-friendly features, Bentley is targeting a different demographic: those who demand uncompromising luxury even when traveling with their furry companions.
“Luxury is not just about materials; it’s about a comprehensive experience,” explains industry analyst Mark Lawson. “Automakers are realizing that affluent pet owners are a valuable target, and customization is the key to capturing their loyalty.”
These accessories represent more than just convenience; they demonstrate how automakers are adapting to evolving consumer desires. The willingness to pay top dollar for pet-specific upgrades suggests that luxury buyers now see their animals as integral members of their lifestyle, deserving the same level of comfort and refinement as themselves.
