Most new cars don’t sell for the sticker price. Options packages, including upgraded sound systems, are often too tempting for buyers to ignore. But are these premium audio systems actually worth the extra cost – sometimes thousands of pounds? We put three popular models from major UK manufacturers to the test, comparing their standard and upgraded sound systems head-to-head.
The reality is that many premium car audio systems share underlying technology. While branding like Harman Kardon, Bowers & Wilkins, and JBL appears prominently, the parent company, Harman International, owns all of these brands. This means that the core hardware across different cars may be remarkably similar, with calibration being the key differentiator.
The Testing Process: Blind Sound-Off
To eliminate bias, we enlisted Shaun O’Connor, a project manager at hi-fi retailer Richer Sounds. With extensive experience in high-end audio design and calibration, O’Connor was blindfolded and rotated through vehicles, listening to three tracks: Led Zeppelin’s “Kashmir,” RY X & London Contemporary Orchestra’s “Clasp (Ambient),” and Bicep’s “GLUE.” Tests were conducted both while stationary and driving to evaluate real-world performance.
Kia Sportage: A Noticeable Improvement, But at What Cost?
The standard Kia Sportage system struggles with bass-heavy tracks, cutting out lower frequencies at higher volumes. According to O’Connor, it produces a “muddy” sound that blends everything together. However, it performs reasonably well with less demanding music. The upgraded Harman Kardon system delivers significantly stronger bass and highs, though mid-frequencies remain somewhat lacking. One issue: the soundstage feels artificially positioned, rather than immersive.
Upgrade Cost: Included as part of the GT-Line S trim, which adds £5,200 over the GT-Line.
Verdict: The upgrade is worthwhile if you prioritize bass and clarity, but the high trim cost makes it questionable for audio alone.
Volkswagen Golf: Surprisingly Good Standard Audio
The standard Volkswagen Golf system impressed O’Connor with its powerful bass response, even making him suspect the presence of a hidden subwoofer. While it falters slightly with complex classical arrangements, its overall performance is strong. The upgraded Harman Kardon system provides superior clarity but loses some of the visceral impact of the standard setup.
Upgrade Cost: £630
Verdict: The standard Golf audio is so good that many buyers won’t need to spend extra. Bass enthusiasts may prefer the standard system, while audiophiles will appreciate the upgraded clarity.
BMW i4: Refined Sound Across the Board
The standard BMW i4 system already delivers a well-rounded performance, impressing O’Connor with its clarity and balance. The upgraded Harman Kardon system, with 17 speakers, provides even more detailed separation of instruments and frequencies. Crucially, the tweeter positioning in the i4 (angled toward the listener) creates a more immersive soundstage.
Upgrade Cost: £850
Verdict: The base i4 audio is excellent enough for most drivers. The upgrade is worthwhile for serious audiophiles who demand the highest level of detail and immersion.
The Verdict: Is Premium Audio Worth It?
Ultimately, the value of a premium car audio upgrade depends on your listening habits and budget. If you primarily listen to podcasts or FM radio, the extra expense is likely unnecessary. However, if you stream high-quality audio and crave a truly immersive experience, the upgrade may be justified.
As O’Connor points out, manufacturers often prioritize hardware limitations over sonic perfection. The key takeaway? Test the systems yourself and consider your own preferences before making a decision. Splashing out on a top-spec model solely for the audio system might not be the most sensible move.
