Honda’s sales figures for 2025 reveal a striking trend: while overall numbers are positive, the mid-size Passport SUV is driving the most significant growth. The company moved 50,530 Passports through November, a remarkable 73.2% increase compared to the same period last year. This surge highlights the effectiveness of Honda’s 2026 redesign.
Passport Dominates Growth, CR-V Still Leads Volume
The Passport’s growth isn’t isolated; nearly all Honda models saw sales increases this year. However, the Passport’s performance stands out as the highest among all vehicles in the lineup. The popular CR-V still dominates in volume, with over 368,000 units sold, followed by the HR-V (137,000) and Pilot (113,000). The Passport’s success suggests a growing consumer demand for this specific segment.
New Models and Declining Luxury Sales
Honda’s hybrid coupe, the Prelude, entered the market with modest initial sales of 30 units in 2025. While early numbers are low, the Prelude’s long-term impact will be worth tracking. Meanwhile, luxury brand Acura is experiencing mixed results. The MDX remains the top seller, but sales have dropped by 16.8%, while the RDX has seen a sharper decline of 26.4%.
Acura’s Odd Trend: Discontinued TLX Sales Rise
An unusual anomaly in Acura’s sales is the increase in discontinued TLX sedan sales, up 5.8% despite being phased out. This suggests buyers may be snapping up remaining models before they disappear from dealerships. The Integra remains Acura’s most popular “sedan” with 18,462 units sold.
Overall Sales: Honda Up, Acura Stable
Despite a slight November slump, Honda’s total sales for 2025 are up 1.8% year-to-date, with 91,582 vehicles sold in November alone. Acura also saw a modest gain of 1.9% with over 121,000 vehicles sold. This indicates Honda’s overall strategy of product improvement and diversified offerings is working.
In conclusion, Honda’s sales success in 2025 is largely fueled by the Passport’s impressive growth, while Acura faces challenges in maintaining luxury volume. The company’s continued focus on innovation and strategic model updates will be crucial for future market dominance.
