Honda has reintroduced the Insight, but this time as a fully electric hatchback boasting a range of up to 310 miles. The new model, essentially a rebadged version of the Chinese-market eNS2 produced in collaboration with Dongfeng, marks a shift from the original Insight’s pioneering hybrid status in 1999.
Market Strategy and Design Choices
Honda explained that they chose the Insight name to reflect how the vehicle provides insight into current market demands. While less revolutionary than its predecessor, the 2024 Insight is designed for comfort, featuring a high driving position, reclining rear seats, and even a built-in aroma diffuser with six scent options. The interior largely eliminates physical buttons, relying instead on a 12.8-inch central touchscreen for most controls.
Performance and Technical Specs
The Insight is powered by a single front-mounted motor delivering 229 lb-ft of torque, likely producing around 201 bhp based on the eNS2 specifications. Honda claims the vehicle will offer “exciting, nimble” handling. Specific technical details for the Japanese market remain unreleased.
Global Launch and ZEV Mandate Considerations
The Insight will first launch in Japan, with broader international availability yet to be confirmed. The timing is noteworthy: the UK’s Zero Emission Vehicle (ZEV) mandate requires automakers to sell an increasing percentage of electric vehicles, starting at 33% this year and rising to 80% by 2030. Given that Honda already benefits from selling hybrid vehicles in the UK, the Insight could bolster their EV lineup and help meet these stringent targets. The company’s existing partnership for the e:Ny1, another Chinese-market car sold in the UK, suggests a potential pathway for the Insight’s wider release.
The revival of the Insight as an electric vehicle highlights Honda’s adaptation to evolving regulatory pressures and consumer preferences, while leveraging existing international manufacturing partnerships.
