Hongqi, China’s luxury automotive brand, is preparing to launch its first dedicated off-road vehicle—a fully electric SUV featuring four electric motors and advanced capabilities. Recent test footage reveals a vehicle designed to compete directly with established players in the rugged SUV segment, but with a distinct electric twist.
Design and Key Features
Spied during winter testing, the Hongqi SUV maintains a classic boxy off-road aesthetic while incorporating signature brand elements. This includes the prominent waterfall grille and a modern suite of tech, such as a roof-mounted LiDAR system for autonomous driving features.
The vehicle is substantial in size, exceeding 5 meters in length with a 2950 mm wheelbase, suggesting ample interior space and stability on challenging terrain. Key visual details include round headlights, traditional door handles, a roof rack for utility, and an externally mounted spare tire – signaling a focus on practicality.
Performance and Customization
Hongqi has already confirmed that this SUV will boast four electric motors, enabling rapid acceleration (0-100 km/h in approximately 4 seconds). The drivetrain will also incorporate three differential locks, ensuring superior traction on varied surfaces.
The company is offering a flexible customization approach, with five tiers of options: standard factory configuration, optional factory upgrades, dealer-installed accessories, pre-installed interfaces, and aftermarket modifications. This strategy allows buyers to tailor the vehicle to their exact needs.
Naming and Market Context
Hongqi engaged the public in naming the new SUV through a contest last year, with thousands of submissions narrowed down to a top 10 list. The most popular entries included “Mountains and Rivers,” “Kunlun,” and “Jinggang Mountain,” highlighting a patriotic theme. The winning entrant will receive the first production unit with the coveted license plate number 001.
The timing of this launch is notable: in January 2026, the Tank 300 led hardcore off-road sales in China with nearly 4,000 units sold, followed by the Beijing BJ40 and BJ40 EREV. Hongqi aims to disrupt this market with an electric alternative.
Remaining Questions
The official launch date and detailed powertrain specifications remain unconfirmed. However, the combination of all-electric power, robust off-road features, and a customizable approach positions Hongqi to challenge established brands in the Chinese SUV market.
Whether this vehicle will succeed depends on how well it balances performance, practicality, and range in real-world conditions. The lack of official details makes this a developing story, but the early signs suggest a serious contender is on the horizon.
