Mercedes-Benz is gearing up to release a more affordable version of its electric CLA sedan in China, targeting budget-conscious buyers seeking an entry point into the luxury EV market. This new variant, dubbed the CLA 260 L, promises a competitive driving range and streamlined features compared to its higher-end sibling, the CLA 300 L.
The CLA 260 L boasts a 60 kWh lithium-iron-phosphate (LFP) battery pack – a shift from the ternary lithium battery found in the CLA 300 L. While this translates to a slightly reduced range of 600 kilometers on the Chinese CLTC cycle, it still represents a considerable distance for daily commutes and longer trips. The use of an LFP battery also contributes to the vehicle’s lighter weight, coming in at 2,005 kg compared to the CLA 300 L’s 2,020 kg.
Power comes from a single electric motor generating 165 kW – a decrease from the 200 kW found in the CLA 300 L. This power difference aligns with the CLA 260 L’s positioning as a more budget-friendly option, sacrificing some performance for a lower price point. This strategy echoes a broader trend in the EV market, where automakers are increasingly offering models with varying battery capacities and motor configurations to cater to different customer budgets.
The launch of the CLA 260 L in China is strategically timed as Mercedes-Benz seeks to solidify its presence in the world’s largest electric vehicle market. Notably, the CLA EV series, built on Mercedes-Benz Modular Architecture (MMA) platform, is exclusively manufactured by Beijing Benz. The model boasts a unique feature for the Chinese market: a 40 mm longer wheelbase compared to the international version, maximizing rear legroom and catering to local preferences.
Design elements shared with its higher-end counterpart include a striking blacked-out front panel, featuring a matrix-style “Three-Pointed Star” grille and a full-width LED light bar connecting the headlights. The rear showcases a ducktail spoiler and elegant full-width taillights forming a distinctive star pattern.
Inside, the CLA 260 L retains key elements of its pricier sibling, including a 10.25-inch digital instrument cluster and a 14-inch central touchscreen running MB.OS software powered by Qualcomm’s Snapdragon 8295 chip. However, it might lack some driver-assistance cameras initially found in the CLA 300 L, potentially reducing access to advanced Momenta-based ADAS features like Urban Navigation on Autopilot (NOA).
The pricing strategy for the CLA 260 L will be closely watched as it is expected to start below the current 249,000 yuan ($34,900 USD) price tag of the CLA 300 L. This move highlights Mercedes-Benz’s commitment to offering a more accessible entry point into its electric vehicle lineup, targeting a broader range of consumers in China’s rapidly expanding EV market.
