Leaked images confirm Chery’s Jetour brand is developing the Zongheng F700 pickup truck, a rugged off-road model designed to compete directly with established domestic rivals like the GWM Cannon. This vehicle represents a growing trend in the Chinese automotive market: the blending of off-road capability with modern hybrid technology.
Exterior Design & Off-Road Focus
The F700’s exterior mirrors the design language of the Zongheng G700 SUV, featuring a squared-off, aggressive aesthetic. Key elements include rectangular LED daytime running lights, a large grille, and off-road bumpers with high approach angles. The vehicle’s elevated stance and pronounced overhangs suggest that the F700 is engineered for more than just on-road use. These design choices indicate a clear intention to position the truck as a serious contender in the off-road pickup market.
Tech-Forward Interior
Inside, the F700 features a cabin layout closely aligned with the G700 SUV. The design emphasizes a solid, rugged feel while integrating modern digital technology. The standout feature is a massive combined display: a 15.6-inch floating central touchscreen paired with a 35.4-inch panoramic display stretching across the dashboard, merging instrument cluster and infotainment functions. This setup suggests that Jetour is targeting buyers who want both utility and high-tech features in their pickup.
Hybrid Powertrain & Performance
The F700 is expected to utilize Jetour’s Kunpeng CDM-O plug-in hybrid system, combining a 2.0TD engine with electric motors. While official specifications remain unconfirmed, the system could deliver significant power and fast charging via a dual-layer battery. Estimated pricing is around $46,300, but this figure is also unverified. The choice to equip the F700 with a plug-in hybrid powertrain highlights the increasing demand for fuel-efficient and environmentally friendly pickup trucks in China.
The Chery Jetour Zongheng F700’s imminent release will challenge existing players in the Chinese pickup market by offering a blend of rugged design, modern technology, and hybrid performance. If the final product matches the leaked specifications, the F700 could quickly gain traction among buyers seeking a versatile and feature-rich truck.
