Roush Performance is launching a 2026 F-150 package designed to significantly improve off-road capability and aesthetics, creating a distinct alternative to Ford’s own Tremor model. This upgrade caters to the growing demand for rugged, capable trucks – even among owners who rarely venture off paved roads.
Key Upgrades and Pricing
The Roush F-150 builds upon the standard Ford F-150 XLT or Lariat trims, adding substantial enhancements.
The core of the upgrade is a custom-tuned Roush Performance coil-over suspension that lifts the truck by two inches, improving ground clearance and articulation.
Pricing for the Roush package begins at $18,995 for the Base variant and $24,995 for the Premium version, adding directly to the truck’s original MSRP.
Base Model Features
The Base package includes:
- Roush Performance 2.0-inch coil-over suspension
- 20-inch wheels wrapped in 33-inch General Grabber A/TX tires
- Roush Performance cat-back exhaust system
- Aggressive exterior styling with a redesigned grille, fender flares featuring integrated accent lighting, and functional hood heat extractors.
- Interior touches include aluminum pedal covers, a serialized Roush badge, custom floor liners, and Roush-branded key fobs, hitch cover, and puddle lamps.
Premium Package Additions
The Premium Package builds on the Base model with the addition of:
- Amber auxiliary lighting up front and white rear bumper lights for enhanced visibility.
- An active exhaust system for the cat-back, allowing for adjustable sound levels.
- An overhead auxiliary switch panel for controlling aftermarket accessories.
- Carbon-fiber interior trim for a more refined look.
- Interior color options include Coffee Brown and Black, or Raven Black.
Market Trends and Consumer Appeal
The popularity of modified trucks like the Roush F-150 reflects a broader trend: consumers want vehicles that look capable, even if they never test their limits. The off-road SUV market has surged in recent years, proving this appeal. Roush’s offering taps into this desire by delivering both visual aggression and genuine performance upgrades.
The 2026 Roush F-150 is now available in eight colors, allowing buyers to customize their vehicle to their preferences.
Ultimately, the Roush F-150 provides a compelling option for truck enthusiasts seeking a blend of style, comfort, and off-road prowess. The package positions itself as a premium alternative within the competitive truck market, where personalization and capability are highly valued.
