Chinese EV startup Rox Motors is signaling potential expansion into Australia, with trademark filings for its luxury electric SUV, the Adamas, and the older “Pole Stone” name. This move comes after successful launches in the Middle East, Africa, and Central Asia, where the company was even named the most trusted EV brand in Oman last year.
Unique Features and Specifications
The 2026 Rox Adamas is a range-extender electric SUV designed by Pininfarina, known for its work with Ferrari. The vehicle boasts a striking, boxy exterior reminiscent of the Land Rover Defender, and offers both six- or seven-seat configurations.
Performance varies based on the motor setup:
– Base Model: 150kW output
– Dual-Motor Version: 350kW combined, with a claimed 0-100km/h time of 5.5 seconds
The Adamas combines a 1.5-liter turbocharged petrol engine (acting as a generator) with an electric powertrain, offering a combined range of 1226 kilometers (with a 215km pure electric range).
The Standout Feature: An Integrated Toilet
What sets the Adamas apart is its unusual, yet practical, centre console: a removable lid that transforms it into an emergency toilet. The company provides specialized plastic bags with deodorizing and absorbent gel for use in the integrated toilet. This feature speaks to Rox Motor’s focus on overlanding and self-sufficiency, alongside other camping-oriented options like a tailgate kitchen, sentry mode, and household outlets.
Market Strategy and Pricing
Rox Motors is currently operating in the Middle East, Africa, and Central Asia, but has registered trademarks in Australia. While no official announcement has been made, sources indicate that the company has personnel on the ground in Australia. The Adamas is priced around A$109,000 in the UAE, suggesting a premium positioning in the Australian market if launched.
The brand’s rapid expansion and willingness to push boundaries with features like the integrated toilet suggest that Rox Motors is not afraid to disrupt the EV landscape. The long-term viability of this approach in Australia remains to be seen.
