Everything is changing.
Manufacturers pop up in the UK daily. Each with a new SUV. The cost-of-living crisis hits hard. Electrification moves fast. Government policies conflict and confuse.
You could think the car is done. Dead.
Fret not. The future is bright. Look at the Goodwood Festival of Speed if you want proof.
Goodwood captures the raw soul of driving. It honors performance cars that broke rules. Motorsport marvels. Tech that bleeds from track to road.
But it isn’t just a shrine to the past.
Manufacturers use FoS for reveals. A sneak-peak of what’s coming. You see the industry’s true state here. Monthly sales figures? They only tell part of the story.
Electrification is here. It’s staying. How makers meet the challenge matters.
BYD showed the Dolphin G. The UK’s cheapest plug-in hybrid. Then Denza. Their 1,583-bhp electric GT rivals Porsche. It charges from 10 to 9% in nine minutes.
Alpine debuted the A110 Future prototype. MG showed the GO! electric supermini concept. That’s before BMW or Cupra even enter the chat.
A mix of daily drivers and supercars. Dynamic industry. Solving complex problems. Again. Through innovation.
Go to Goodwood this weekend.
Smell the burning rubber. Hear the race fuel burn. Watch cars hammer up the hill climb. Then look at the new models. Really look.
In thirty years we may revere these machines. Same way we love classics from 1994.
Who knows? Maybe these will be legends too.
