Volvo cut its American lineup down to the studs. Only crossovers survived. The sedans went first. The wagons followed. The message was simple enough. Americans want SUVs so that’s what we’re building. Crystal clear. Until now.
The brand is second-guessing its own logic.
Automotive News reports that Volvo is eyeing the reintroduction of two midsize electric vehicles for the US market by 2028. Yes both types. A sedan. A wagon. It would mean putting actual cars back in dealerships.
They’re building these on the SPA3 platform. You’ll recognize the architecture from the upcoming EX60 cross-country model. The engineering is already tailored for Europe but tweaking it for US roads reportedly takes minimal effort.
The EX60 tech is serious stuff.
- It uses an 800-volt system.
- Charging is fast.
- It supports various battery sizes and motor setups.
If greenlighted these new models would likely revive the familiar 60 or 70 series badges. Rumors also point to a rugged Cross Country variant.
Adapting European-spec cars for US buyers isn’t exactly common practice. Volvo thinks this is an exception though.
Sales targets are conservative. Roughly 10,000 combined units a year. Price? Starting around low $50k. Not cheap. But affordable for the segment.
Nostalgia sells
Marketers will eat this up. Wagons are the soul of Volvo’s legacy. The industry loves cashing in on past glory. This feels different though. It might actually please the fans who drove stick shifts and bought these for safety and form not flash.
Edmunds analyst Ivan Drbury sees Volvo positioning these as “counter-culture cool” electric wagons. A direct alternative in a sea of SUVs.
Will you buy one when it drops? Probably not. But the thought of a rear-drive-ish wagon returning to US soil feels good. Maybe too good.
Let’s hope the batteries hold charge.
